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巧用Gif动画，让您的邮件不再平凡！

sally · 浏览 7214 · 点赞 0 · 14年前 (2011-10-28)

巧用Gif动画，让您的邮件不再平凡！

匠心独运的邮件动图设计提高转化率

最近看到越来越多的邮件中都使用了Gif动画，也就是我们常说的动图。这些闪烁的图片，总是让人忍不住多看几眼。我们知道，收件人在邮件页面的停留时间很大程度上决定着邮件营销的效果，所以匠心独运的邮件设计，会让你的收件人更加愿意去阅读。

下面是几个极具创造力的Gif动画应用案例，让我们抓紧时间来分享吧~

1. 闪烁的按钮 —— 更加醒目的Call to Action

这是灵动创新的客户大麦网的邮件设计，他在邮件Banner中设计一张Gif动图的Call to Action按钮，迅速吸引了读者的注意力，提高邮件的点击率。

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绽放的烟花 —— 给孩子们带去节日的惊喜

4. 动态的标价 —— 心动不如行动

我们常常在促销邮件中用各种颜色突出商品价格的折扣，可是谁又会想到以这种方式展现商品价格呢？明明第一眼看到的是$99，瞬间就变成了$69，有谁不会心动呢？

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通过上面几个案例，我们看到邮件中适当插入Gif动画会为您的邮件增加亮点，让收件人“心动”起来，但它也不是一定就很完美的。

目前还是有个别邮件客户端不支持Gif动画（如：Outlook2007）。所以，邮件地址列表中企业邮箱较多的用户还是不太适合在邮件中插入Gif动画。另外，Gif动画也不是越多越好。过多的插入Gif动画会使您邮件的垃圾邮件系数增加，反而不利于您的邮件营销。所以，让人又爱又恨的Gif动画还是要酌情使用哦~

最后还要啰嗦一句，一定不要忘了把最重要的信息放在邮件第一屏（不支持Gif动画的邮件客户端默认显示第一屏），这样就不会影响您的营销效果了。