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巧用Gif动画,让您的邮件不再平凡!匠心独运的邮件动图设计提高转化率 |
最近看到越来越多的邮件中都使用了Gif动画,也就是我们常说的动图。这些闪烁的图片,总是让人忍不住多看几眼。我们知道,收件人在邮件页面的停留时间很大程度上决定着邮件营销的效果,所以匠心独运的邮件设计,会让你的收件人更加愿意去阅读。
下面是几个极具创造力的Gif动画应用案例,让我们抓紧时间来分享吧~
1. 闪烁的按钮 —— 更加醒目的Call to Action
这是灵动创新的客户大麦网的邮件设计,他在邮件Banner中设计一张Gif动图的Call to Action按钮,迅速吸引了读者的注意力,提高邮件的点击率。

闪烁的按钮 —— 更加醒目的Call to Action
2. 飘零的秋叶 ——
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飘零的秋叶 —— 营造深秋的氛围
3. 绽放的烟花 —— 给孩子们带去节日的惊喜
绚烂的烟花+亮红色背景,节日即将到来,快快点击“SHOP
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绽放的烟花 —— 给孩子们带去节日的惊喜
4. 动态的标价 —— 心动不如行动
我们常常在促销邮件中用各种颜色突出商品价格的折扣,可是谁又会想到以这种方式展现商品价格呢?明明第一眼看到的是$99,瞬间就变成了$69,有谁不会心动呢?

通过上面几个案例,我们看到邮件中适当插入Gif动画会为您的邮件增加亮点,让收件人“心动”起来,但它也不是一定就很完美的。
目前还是有个别邮件客户端不支持Gif动画(如:Outlook2007)。所以,邮件地址列表中企业邮箱较多的用户还是不太适合在邮件中插入Gif动画。另外,Gif动画也不是越多越好。过多的插入Gif动画会使您邮件的垃圾邮件系数增加,反而不利于您的邮件营销。所以,让人又爱又恨的Gif动画还是要酌情使用哦~
最后还要啰嗦一句,一定不要忘了把最重要的信息放在邮件第一屏(不支持Gif动画的邮件客户端默认显示第一屏),这样就不会影响您的营销效果了。
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刘国海2011-10-31 20:07
邮件营销 ,更多的关注与分享 。期待与诸位探讨